Things Have Changed

Business English For New Business

I’ll be honest.  My Business English lessons are not normal.  They aren’t the average, boring, dry, super-formal lessons you find in most business English materials.

As you know, I think most general English textbooks are boring.  But what’s absolutely incredible to me is that Business English books are even more boring!  They are truly awful!

Sadly, most business English materials focus on business models that come from the 1940s and 1950s.  They are full of very stiff, formal English.  But American businesspeople don’t speak that way.  I certainly don’t!

Business has changed since the old days.

New business is fast.  New business uses rapidly changing technology.  New business is exciting and passionate.

New business is Steve Jobs of Apple, Tom Peters, Seth Godin.

If you want boring old business English, do not buy my business English lessons.

My business English lessons focus on new business.  I talk a lot about online business. I talk a lot about freelancing. I talk about entrepreneurs.  I talk about innovation.  I talk about passion.  I talk about “permission marketing”.  I talk about “purple cows”.

My business English is based on my own business experience– the experience of building my company, Effortless English LLC, by myself, starting with $200.

Who will love my business English lessons?

Freelancers will love the lessons.   Entrepreneurs will love them.  People who hope to someday start their own business will love them.   Independent, creative businesspeople will love them.  Designers will love them.  Marketers, especially internet marketers, will love them.

If you are an old businessperson, buy old business English lessons.

But if you are an energetic new businessperson–  try mine.  I think you’ll like them.